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Consumer-centric approach to unlocking the Indian electric vehicle opportunity
February 18, 2021 @ 9:15 am - 10:30 am| Free
The Indian market offers promising opportunities in the areas of micro-mobility and electric two and three-wheel vehicles. Underpinning any successful launch is a clear understanding of the target user.
What are the goals and needs of the individuals and businesses that will ultimately use the new product or service? How can that knowledge help improve the proposition and its chance of succeeding in the market? In this EV opportunities in India webinar, partners and collaborators in the Innovating for Clean Air project will share with you the critical success factors we learned from consumer insights captured during our in-depth engagement with target customers and other ecosystem players in this vibrant market.
- findings from the Catapult’s research with professional and private drivers of mopeds and rickshaws
- customer feedback on product experiences captured during the ongoing Clean Air Street testbed.