In an MOU signing ceremony held today, Dubai’s Roads and Transport Authority (RTA) and Visa, the world’s leader in digital payments, have agreed to collaborate on identifying solutions to improve customer experience and move towards realising Dubai’s cashless economy ambitions.

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As part of the collaboration, the RTA says both parties will share best practices and mutually beneficial experiences as well as conduct joint studies to identify customer pain points and design optimal solutions.

The studies will be conducted in two phases – first to identify futuristic digital payment opportunities in the transport space that can enable a cashless economy. In the second phase, the RTA will also participate in workshops and programs conducted by Visa, as part of their global initiative to improve payment experience in transport.

“RTA always seeks to bring more value to customers and users of public transport. We are proud of this partnership with Visa, which we consider another milestone in RTA’s efforts to establish customer happiness,” said Mohammed Yousuf Al Mudharreb, CEO of RTA’s Corporate Technology Support Services Sector

“RTA had established the ‘Nol Strategy 2020-2023′ to make Nol (Dubai’s ticketing card) the leading digital ticketing payment and access platform enabling seamless mobility, to achieve the vision of cashless city” he added.

“We are delighted to partner with RTA on identifying strategies and solutions to bring commuters more payment options, including using their contactless-enabled Visa card to pay for transport,” said Shahebaz Khan, Visa’s General Manager for UAE.

“We have seen a significant increase in consumer preference for digital payments, especially contactless, amid COVID-19 and contactless ticketing solutions will help transform passenger experience and make Dubai more connected. The consumer study will be useful in identifying consumer needs that will help us develop the right digital payment products for commuters.

“Visa has successfully supported governments, transport operators, and technical partners all over the world in enabling seamless, secure digital payment solutions across transportation systems and we hope to bring our expertise to play in our partnership with RTA to co-create the future of seamless transportation in Dubai.”

 

 

 

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