The Danish company Saphe is heading for a European breakthrough after the EU Commissioner for Transport, Violeta Bulc, wants to meet with CEO Freddy Sørensen to cooperate on the new traffic alarm that is being presented this week at the ITS World Congress in Copenhagen.

Engineer Freddy Sørensen, known in Denmark for the traffic alarm Saphe, which warns against accidents and speed controls, has further developed the small car traffic alarm. Drivers will now receive warnings in the future if an ambulance needs to get by, if you are heading in the wrong direction on a highway, if you approach an unguarded railroad crossing, or if approaching a road with schoolchildren.

Monday – even before the Congress opened – the EU Commissioner for Transport, Violeta Bulc and UN Special Envoy of Road Safety, Jean Todt, visited the Saphe stand at the Bella Center. And they both became so excited about the new Saphe that Violeta Bulc immediately set up a meeting with Freddy Sørensen.

  • This product is good. It can be used all over the world. Only accidents involving emergency vehicles are a major problem. The same applies to trains. So, we are going to have a meeting on how we can develop this together, said Violeta Bulc.

Freddy Sørensen receives an invitation from the EU Commissioner for a meeting as soon as possible. Thus, one of his goals for the congress has already been reached.

  • We will create as much focus on road safety as possible. And our goal of coming to Congress is to get cooperation and development with other countries. So, getting a meeting with the EU is fantastic, says Freddy Sørensen.

Freddy Sørensen and his Saphe team are at the ITS Congress all week. Meet them at stand C3-040.

Photo by Riccardo Bresciani